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Making the Most of Working from Home for Residential Real Estate Agents

By Bradley Nelson, Chief Marketing Officer of Sotheby’s International Realty

As many real estate agents find themselves “working from home” more than usual in support of social distancing, we have to decide how to make the best of use of our time. Based on a brainstorm with many colleagues at #SothebysRealty, I wanted to share a list of ways to “make the most of working from home.” Rather than losing yourself in the news cycle, I encourage you to devote time to working on your business, so you are prepared to achieve greater success when the current situation improves.

  1. Speak openly and honestly with your sellers about their appetite for you to conduct showings or open houses. You can propose alternative marketing opportunities for your seller’s consideration, such as video tours or “virtual open houses” using Facebook Live or Instagram Live. Reach out to your clients to have this conversation before they reach out to you.
  2. Check in with past clients to see how they are doing, particularly those living alone. They will appreciate hearing from you.
  3. Review the tools and marketing plans at your disposal and make a checklist of which you want to incorporate into your business plan.
  4. Focus on learning – take the time to discover new ways to promote yourself, organize and communicate with your contacts, and leverage technology to stay active in the market.
  5. Clean up your contact list so that you can regularly communicate with your sphere of influence and past clients.
  6. Read “Ninja Selling” by Larry Kendall or “Selling Luxury Homes” by Jack Cotton. Both are available for download on Kindle. Consider forming a virtual book club with colleagues to get additional perspectives.
  7. Review your recurring monthly expenses, both professionally and personally. Refocus your budget on things that matter and suspend or cut any unnecessary expenses.
  8. Get ahead on your continuing education credits if your state permits online education.
  9. Take care of your mind – consult these tips on working from home published by The New York Times for helpful advice on how to set your schedule and keep your sanity
  10. Stay positive. If you find yourself needing a positivity boost, check out a Ted talk such as “The Power of Human Energy” or “The Happy Secret to Better Work.” If you need a distraction, learn how to cook something new from the Bon Appétit Test Kitchen on YouTube.

I hope that you find this list helpful, but it is certainly not exhaustive. If you have other ideas that work for you, I encourage you to share them with your peers within our industry.

Article published by Bradley Nelson, Chief Marketing Officer at Sotheby’s International Realty.